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Claire's avatar

The topic I wish I could find (or write) a book on would be what I think of as “mother media” - where does it come from, who writes it, who funds it, who consumes it, how has it shifted? I’m thinking of everything here from generalist sites like Romper and Scary Mommy to niche-r sites like Working Mother and Screen Free Parenting to mother and mother-adjacent essays in publications like NYT Magazine to mom-related social media.

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Midge's avatar

I'm late to the party, but I'd like to recommend "Blessed" by Kate Bowler – or really, *any* book by Kate Bowler. But particularly "Blessed".

It's a history of America's Prosperity Gospel.

When people grasp for words to describe why American culture seems so prone to shaming the weak, plenty come to mind. "Capitalism!" "Individualism!" "Libertarianism!" "Reducing humanity to Homo oeconomicus!" "Meritocracy!" Of those, "meritocracy" comes closest to describing the actual problem — that of treating suffering not just as some material failure, but a moral one.

America — including secular America — is so steeped in the prosperity gospel that it's no wonder we associate material failure with moral blame in a way that economics, by itself, never could. Academic economists, be they ever so free-market, don't typically go around believing in the just-world fallacy. Honoring individuals and their liberty does not *logically* entail supposing individuals have so much agency that they can transcend any contingency as long as they're "good enough". Conservative voters, though, tend to answer surveys as if the benefits of freedom and prosperity were the *result* of the just-world fallacy, making the fallacy more foundational to their stance than any particular economic arrangement or notion of rights. If their confidence in a just world is shaken, so is their support for economic and individual liberties.

Why is this? I believe it rhymes with "posterity loss bell".

If the prosperity gospel were true, then success *would* flow from confidence that God is on your side. The prosperity gospel, more than any dry economic reasoning or libertarian idealism, shames people for being contingent beings. Kick the libertarianism out of people, but not their prosperity-gospel streak, and you're still left with people who'll shame others for their contingency. Perhaps even shame them worse, from a more authoritarian perspective. The prosperity gospel makes a mockery of Christlike mercy toward contingent beings. And, whether in "sacred" or secular form, it is very, very popular.

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